The Problem
Boxed water is the product in need of branding, a logo, and packaging. The focus is on sustainability and the carton utilizes recyclable materials.
The Solution
A strong logo that clearly defines a water company as green and a provider of high quality water. The company name is Re, standing for Re-hydrate, Re-fresh, and Re-cycle. The cool greens and blues were chosen for this same purpose only reiterating their primary mission statement. The packaging is purposefully simple, allowing the logo to really shine.
