The Problem
To create branding for a drink product of my choice that not only is memorable, but also tells a story.
The Solution
Soda fountains were all the craze in the 1950’s and the California car culture was at it’s peak. Fat City is a term that embodies the feeling of this time period, a very comfortable situation in life and a cool place to be. Cool colors compliment a playful logo adorning the soda bottle to create this same feeling. This logo is also meant for an extension of products such as t-shirts or even patches.
