![](https://i0.wp.com/www.justintempleton.com/wp-content/uploads/2015/06/FatCity_Portfolio-01-e1518203675386.png?resize=640%2C274&ssl=1)
The Problem
To create branding for a drink product of my choice that not only is memorable, but also tells a story.
The Solution
Soda fountains were all the craze in the 1950’s and the California car culture was at it’s peak. Fat City is a term that embodies the feeling of this time period, a very comfortable situation in life and a cool place to be. Cool colors compliment a playful logo adorning the soda bottle to create this same feeling. This logo is also meant for an extension of products such as t-shirts or even patches.
![](https://i0.wp.com/www.justintempleton.com/wp-content/uploads/2016/03/FatCity-02.png?resize=640%2C383&ssl=1)