The Problem
The task is to create a brand, logo, and shopping bag around a consumer product of my choice. The shopping bag should also include a design that embodies the purpose of the brand.
The Solution
Essence is a high end fragrance brand for sophisticated men and women. The logo utilizes a gold rose symbolizing the basic elements of life and the very fragrance the consumer is purchasing. The cultivation of flowers for perfume essence dates back to 14th century France, bringing about rose water as a primary ingredient. An Eiffel Tower pattern adorns the shopping bag to reiterate the true meaning of Essence and it’s focus on luxury.
